
ABOUT US
AROVE
Our vision was to create the purest, most effective haircare possible. To achieve that, we realized the key was eliminating water and the harmful additives typically found in water-based formulas. This led us to develop groundbreaking technology that allowed us to remove water entirely, resulting in a truly superior product.
The side effect is a more travel-friendly and environmentally sustainable product than what’s currently available, co-founder Michael Dueñas came up with the idea of waterless products in 2015. Reaching out to his longtime friend and chemist, co-founder Straun Phillips, the first powder shampoo was created. After thousands of formulas, the perfect waterless shampoo and conditioner were born.